I think Mark Ritson is wrong about Cadbury

Is the 'Glass and a Half' half-empty or half-full?

Jan 31, 2024

December 2023

Everything bad about every 2023 Christmas ad

Don't worry, I'm not brutal about all of them!

Dec 19, 2023

Realistic advice for aspiring copywriters

Put down the memes and think about these three things first.

Dec 7, 2023

November 2023

Do you still use these scarily generic B2B copy clichés?

Four meaningless things to stop saying immediately

Nov 1, 2023

October 2023

If you do this, a chimp might be smarter than you…

Thinking about copying another brand's ToV? Think again.

Oct 18, 2023

September 2023

How to destroy your brand in one easy step!

'Going woke' doesn't mean going broke — unless you get it THIS wrong.

Sep 27, 2023

You probably don't need a copywriter — and here's why

Your ads don't need to be iconic, they need to be effective.

Sep 13, 2023

August 2023

Copy Clinic: Confusing your nan with Bluecrest

Or 'How to connote the cost of not attending a health check-up'

Aug 23, 2023

Your celebrity brand endorsement is pointless

... if your ads look like this, that is.

Aug 8, 2023

July 2023

Five ways NOT to write a job spec

Or 'The #1 Golden Rule of Writing to Recruit'

Jul 25, 2023

How to make or break your brand extension with advertising

Would you buy this? I wouldn’t. But I would take the piss out of it for being a great example of brand extension gone wrong. Colgate is a brand known…

Jul 11, 2023

This is the worst feedback I've ever received

And the easiest, most underused way to make your feedback clearer

Jul 5, 2023